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G Christopher Madison


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G Christopher Madison

G Christopher Madison

Nickname: 'Chris'

--Partner at TBWA

Born 26-06-1975 in New York United States of America

Partner at TBWA

Web presence

Professional details

Current Position(s)

Agency Partner | TBWA
2012 - present

Marketing, Advertising and Public Relations

• Founding partner of TBWA East Africa
• Serve as a digital advertising thought leader and evangelist in Africa
• Build relationships and embrace integration with a wide array of internal and external strategic partners

Previous Position(s)

Head of Digital for Africa, Middle East, Asia and Pacific | Millward Brown
2007 - 2012

Consulting and Project Management

• Built Millward Brown's AMAP digital advertising consulting business from scratch to $15MM in 4 years.
• Head of Digital for Millward Brown AMAP including business development, client training, new product strategy, operations and managing local market digital directors across 30 key markets
• Provided expert digital support to key markets ensuring successful implementation and rollout of new initiatives
• Regularly pitched to strategic clients and internal audiences including new business presentations where flawless and innovative thinking were crucial.
• Led specialist agency team at WPP, developed and delivered high quality digital marketing solutions for clients
• Translated global strategy and top-level service ideas into concrete action plans for individual markets
• Tracked industry mobile and digital trends, developed client forecasting models and scenario analysis, examined strategic performance, spot digital opportunities for key clients, sourced novel solutions for emerging markets, and media strategies.
• Effectively led and mentored a team of digital directors across the region
• Specific management responsibilities inclusive of performance management, workload management and career development
• Development and implementation of Marketing and Communications plan targeted at existing and new service offerings and solutions
• Kantar Keynote speaker for AMAP: AdTech Singapore, iMedia Summit Phuket, WWP China conference, Ogilvy Verge, Yahoo! Conference, J&J Conference Thailand, IAB Conference Australia, etc.
• Managed major regional accounts including clients, media/ creative agencies and publishers
• Member of WPP Digital Group, Kantar Digital Global Board and the Millward Brown Futures Group
• Winner of the Millward Brown United States Client Expansion Award in 2007
• Winner of the Millward Brown AMAP New Business of the Year Award in 2009

University Instructor | Rutgers University
2003 - 2004

Academia, Education and Training

• Instructed business and strategic writing course for undergraduate marketing and economic students
• Arranged student sessions with renowned business entrepreneurs to create an extra interest in the subject
• Prepared students to think as managers capable of putting information to practical use under the course theme of “From Problem to Proposal”

Marketing and Corporate Communications Director, | CELADOR – WHO WANTS TO BE A MILLIONAIRE? (Caribbean version)
2001 - 2003

Marketing, Advertising and Public Relations

• Owner
• Wrote the business plan for production house that produced inaugural Who Wants to be a Millionaire TV series by securing the initial 1 Million USD set-up investment
• Key member of the Marketing team responsible for corporate identity and brand management, including the development, management and implementation of strategic communication plans, policies, programs and materials
• Managed the execution and production of marketing content for all channels along with the strategy and messaging team. This included management of ongoing marketing communications, website development and email campaigns.

Cross-cultural Marketing Manager | HBO
2000 - 2001

Marketing, Advertising and Public Relations

• Managed the must successful subscriber acquisition campaign in HBO history
• Managed and organized multicultural marketing campaigns and advertising for Home Box Office and Cinemax including Sex & the City, Oz and the Chris Rock Show.
• Engaged and built relationships with consumers via multiple channels including digital
• Crystalized and developed the digital advertising strategy for Half Past Autumn: The Life and Works of Gordon Parks, Disappearing Acts and Boycott

Memorable campaigns:
Sex & City Season 2
Oz Season 3
Disappearing Acts
Half Past Autumn: The Life and Works of Gordon Parks

Educational history


University of Hawaii - College of Business Administration

2004 - 2005

MBA - International Marketing

New York University

1997 - 1999

MA - Consumer Psychology

Hampton University

1993 - 1997

BA - Psychology



Winner of the Millward Brown AMAP New Business of the Year Award | 2009

Winner of the Millward Brown United States Client Expansion Award | 2007



Capital Club

Member, 2012 - present

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