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Joel Rao


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Joel Rao

Business Analyst & Account Manager InMobi Africa

Born in Nairobi Kenya

I am a young, agile individual with professional experience within Information Systems Business Strategy Development and Implementation. I am passionate about creating & Implementing valued business intelligent solutions around complex challenges through technology for organisational business Processes and individuals.

Contact details

M: +254786159709

Web presence

Professional details

Current Position(s)

Business Analyst & Account Manager - InMobi Africa | InMobi
2011 - present

Marketing, Advertising and Public Relations

- Core responsibility is to provide analysis and insight into network performance to help drive strategic decisions.

- Analyzing various forms of structured and unstructured data from often-disparate sources related to the network to identify revenue opportunities, help set pricing guidelines and maximise revenue.

- Ensuring that the Africa team is able to move from observing changes in network metrics to understanding and controlling the factors that influence them.

- Working with leaders of the business in the region on new initiatives using my data-driven insight to contribute to strategic and business planning.


• Develop robust monitoring systems to measure network performance and provide insights using internal tools extensively.
• Evaluate network efficiency and make recommendations on revenue maximization
• Structure complex and ambiguous data for senior leaders to drive business decisions.
• Provide clear and accurate information to all levels of the organisation to drive the business forward
• Work with regional leadership team to define, set and communicate strategic and operational plans on quarterly and annual basis.

Founder | Innovators' Inc
2011 - present

ICT and Telecommunications

Innovators' Inc is a group of young people from 5 regions of the globe who are passionate about technology and information services and have come together to create revolutionary issue based technological solutions around the world.

Previous Position(s)

CIO in Mexico | AIESEC
2010 - 2011

Human Resources and Recruitment

Formulating and Implementing Strategy around penetrating the Online Market in Mexico and wider Latin America.

Leading a Project team in the re-development of a Business Intelligent online system based on the Balance Score Card Tool in collaboration with companies based in Mexico and the Silicon Valley in the United States.

Formulation and Implementation of strategy of transferring AIESEC Mexico's Online business Strategy into Social media and Ultimately implementation of the 1st Ever AIESEC Media Center Globally on Social Media.

Information Management and Communications Virtual Team Leader - AIESEC Africa. | AIESEC
2009 - 2010

Human Resources and Recruitment

Leading a virtual team around the African Region to embrace information Management practices through available technology and at the same time having them embrace proper communication structures within their respective countries.

It also involves training other Information Managers & Communication responsibles around the African Continent on how to efficiently use this technology.

CIO in Kenya | AIESEC
2009 - 2010

Human Resources and Recruitment

Charged with the duty of spearheading communications internally within the organisation as well as managing the channels used to communicate. Also tasked with the development and management of the AIESEC Kenya website.

As regards information management, managing knowledge libraries and information resources relevant to the learning of members in the organization.

Pioneers LIVE! Conference Manager | AIESEC
2009 - 2009

Human Resources and Recruitment

Responsible for conceptualizing, developing and managing a virtual conference platform that was implemented at the East African Pioneers Conference 2009 and dubbed PIONEERS LIVE!

Functionality included were :
- LIVE conference broadcasting on the sessions that took place.
- Interactive chat platform where virtual delegates could participate LIVE as they watched the LIVE broadcast.

Successs :
- Over 548 Virtual delegates participated LIVE during the conferences generating 1000's of hits on the LIVE site.

Mocality | MIH - IA
2009 - 2009

Online Media, Internet and E-Commerce

Tasked with providing and implementing strategy as far as introducing Mocality, a startup, for online and SMS based brand positioning (for businesses in Nairobi) and marketing for business in Kenya. Apart from that I also had the opportunity to contribute ideas into adding new technical features and test them before they were rolled out to the market.

Vice President Incoming Exchange | AIESEC in Kenya - Starthmore
2007 - 2008

I was charged with the task of leading a team within the portfolio to market the Work Abroad Program to companies in Kenya who carried out exchange programs but had the potential to take up AIESEC's unique exchange program

Barclays "Step Ahead Walk" event manager | Barclays Bank
2007 - 2007

Accounting, Banking and Finance

Tasked in leading a team to organize an event for Barclays Bank that needed to raise money for secondary schools in Kenya that needed Science labs.

I had the job of getting corporate sponsors to come and participate in the event. KES.23 Million (230,000 Euros) in donations and we were able to get corporates to give KES.25 million in donations.

I was also able to give an online marketing strategy for the event which worked to our advantage.

Educational history


Strathmore University

2006 - 2010

Business Information Technology - Information Technology, Business

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