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Kennedy Nyabwala

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Kennedy Nyabwala

General Category Manager at Dealfish.com (MIH Internet Africa / Naspers Group)


I have more than 5 years experience in Marketing Research, creation of new markets, developing emerging markets, product development, customer relations, and market development. Developing a product or leading a project team from scratch would realize my goal.

Contact details

kenyabwala@yahoo.com

kennedyn@dealfish.co.ke

M: +254723418511


Web presence

Business Address

Kilimani, Nairobi, Kenya

Professional details

Current Position(s)

General Category Manager | Dealfish.com (MIH Internet Africa / Naspers Group) | Dealfish
2012 - present

Online Media, Internet and E-Commerce

Reporting to the Country Manager East Africa,I am responsible for:
prospecting, developing and managing accounts with businesses to list their products/services to generate online leads via Dealfish Kenya.

My Main Responsibilities include:

Secure product/service listings for Dealfish Kenya for the defined category assigned (i.e General Category).
Building a defined working territory according to guidelines.
Setting up appointments and cold calls; makes sales calls and sales presentations to new and existing business accounts.
Providing on-going account management ensuring that business customers are happy with the services offered by Dealfish Kenya.
Processes customer paperwork and listing requirements.
Setting up business accounts on the Dealfish Kenya web site and tracks utilization.
Shares revenue generating ideas.
Produces weekly activity reports and monthly activity plans.
Responsible for providing business customer listing content in a timely and organized manner.
Participates in sales and category meetings.
Consistent exercise of independent judgment and discretion in matters of significance.
Other duties as assigned.


Previous Position(s)

Product Ambassador | Dealfish.com (MIH Internet Africa / Naspers Group)
2010 - 2012

Online Media, Internet and E-Commerce

Reporting to Country Manager East Africa
· Identifying, capturing, populating, moderating and managing quality online classifieds listings.
· Customer education and marketing of online classifieds listings for Dealfish Kenya (including giving existing and prospective customers with marketing collateral).
· Reporting of listing activity to category managers
· Follow-up with existing and prospective online classified listings for Dealfish Kenya.
· Convert leads into active classified listings on Dealfish Kenya.
· Provide customer support and service delivery to existing and prospective Dealfish Kenya online classifieds customers.
· Builds a defined working territory according to guidelines.
· Processes paperwork and online classifieds listing requirements.
· Sets up business accounts on the Dealfish Kenya web site and tracks utilization.
· Shares revenue generating ideas.
· Produces weekly activity reports and monthly activity plans.
· Responsible for providing online classified listings in a timely and organized manner.
· Participates in sales meetings.


Sales and Marketing Trainee(Internship) | Laico Regency Hotel
2010 - 2010

Consumer Goods, Fashion and Retail

Reporting to Director Sales and Marketing;
Responsibilities include:
Improving on the sales database to incorporate acquired key accounts.
Constant communication regarding offers, special discounts and other hotel programmes to all potential and existing clients in the database.
Client relationship management on the allocated segments/key accounts.
Monitoring productivity of key accounts with view to enhancing productivity.
Managing allocated corporate clients and other channels of distribution like tour operators to improved hotel occupancy.
Constant e-mail and telephone prospecting to convert the same into sales.
Producing daily/ weekly and monthly reports with challenges and recommendations on the same to management.
Identification of business leads and tracking the same to convert into sales.
Participating in sales brainstorming and marketing sessions in order to increase market share.
Participation in design, development and continuous review of business plans in tandem with the organisations strategic plan.
Participation in marketing promotion activities e.g. blitz, exhibitions and other client relationship building activities.

Achievements:
Surpassed sales target for all the months within the allocated segment.
Introduced a clients loyalty programme.
*
Reviewed the entire annual marketing business plan with recommendations to management on areas of weaknesses.


Zain dealer/Representative | Zain Kenya
2008 - 2010

ICT and Telecommunications

Reporting to Direct sales manager
Responsibilities include;
Direct sales of Zain products and services.
Customer care within the allocated Market segment.
Ensuring that the corporate brand is visible within the segment.
Monitoring of competitors strengths within the market niche by use of Ms Excel Database
Sales and Product promotion.

Achievements
Surpassed sales target according to the set deadlines.
Developed a daily competitor report program that increased revenue within Maseno region by 15%.

Educational history

Tertiary

KCA University

2010 - 2012

MBA - Corporate Management

Maseno University

2006 - 2010

Bachelor of Business Admin(Marketing) - Marketing & IT

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