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Maureen Were

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Maureen Were

Nickname: 'Mo Jo'

Brand Guru


Born in Nairobi,kenya Kenya

Brand guru, Image consultant, Art enthusiast, talent manager and an eternal student. I strive to learn from all aspects of marketing and advertising, I believe in resilience and I am not afraid of making mistakes as long as I learn form them.
one day East Africa will know my name by heart!


Business Address

Langata, Nairobi, Kenya

Professional details

Current Position(s)

ACCOUNT EXECUTIVE | CLIENT SERVICE | REDSKY LIMITED
Nairobi, Kenya | 2012 - present

Marketing, Advertising and Public Relations

-Active participation in the client kick-off meeting process, learn and understand client’s needs and goals pertaining to strategy, particularly measurable objectives, to be able to conduct research and budget forecasting to provide recommendations and subsequent campaign management to help achieve client goals.
- as strategic counsel to clients for all production and advertising projects
-Develop long-term plans and program recommendations for clients
-organise planning and status meeting on a regular basis to keep projects on track
-Set deadlines for tasks and see that they are achieved
Review, edit and give final approval to client deliverables before they are sent to client
-Identify/Recognise/Solicit new business/growth opportunities within existing clients
-Generate proposals and service agreements for new client work
-Ensure project time sheets are kept up-to-date
-Manage monthly client invoicing requests and media reconciliations
-Review weekly receivables status and follow-up with past due invoices to clients
-Review/edit suggested advertising and strategy
-Monitor campaigns through third party management
-Manage maintenance daily/monthly spends for multiple clients and ensure the campaigns meet the desired performance metrics
-Serve as liaison between clients, production staff and agency representatives and manage agency budget/credit allocations within divisions
-Review, update and maintain all campaign and strategy processes and process documents
-Read/Review/Research latest information, techniques, technology and news regarding social media and the interactive advertising and web industry
-Investigate/Research/Assess new vendors, technologies, etc. that may assist in the facilitation of client projects
-Troubleshoot new challenges to existing clients performance and assist with troubleshooting
-Supervise web production process and media staff with open communication and follow-up to ensure they understand deliverables and timelines to keep jobs on track, assisting senior management with input on staff performance as it relates to semi-annual goals, client satisfaction and overall success of redsky
-Train new and existing staff and/or other interested Redsky staff members
-Participate in agency/business development strategy sessions


Previous Position(s)

ADVERTISING EXECUTIVE | ADVERTISING | MEDIA 7 Group Kenya Ltd
Nairobi, Kenya | 2011 - 2011

Marketing, Advertising and Public Relations

Involved market segment and readership research for the 7 magazines in the company
Seeking potential advertisers based on the magazine target
Pitching for the adverts
Selling advertising space in the magazine.


EVENTS CO-ORDINATOR | PUBLIC RELATIONS | AFRICAN URBAN ENTERTAINMENT
Nairobi, Kenya | 2009 - 2010

Marketing, Advertising and Public Relations

Worked as event organising coordinator for activation concerts around campuses.

Establishing contacts and setting up meetings with potential partners for ongoing projects (Finnish Embassy, Nation Media Group)

Educational history

Secondary

MAKUENI GIRLS HIGH SCHOOL, Machakos, Kenya (2006)

Tertiary

Daystar University

Nairobi, Kenya | 2007 - 2011

BA Communication - ADVERTISNG

Major in advertising and minor in marketing

Achievements

Awards

ACA team builing facilitator | 2010

trained camp counsellor and team building facilitator

Shortlist and nomination

DUSA student council elect | 2009

Clubs and societies executive

Activities

Memberships

Advertising Practitioners Association

member, 2011 - present

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