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Ng'endo Machua

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Ng'endo Machua

Digital Manager at ESBC


Born in Nairobi Kenya

Kenya Tourist Board Social Media Brand Ambassador. Coined the phrase #TembeaKenya. A copywriter. A digital strategist, currently heading the digital department at ESBC. With over three years experience, I have previously worked at Creative Edge and Squad Digital, and have handled prestigious brands such as Standard Chartered Dubai, the Rockefeller Foundation, Safaricom and its subsidiary brands: Safaricom Kenya Live, Kenyans for Kenya and The Michael Joseph Center, to name a few. I have also worked as a brand strategist and copywriter at Digital Branding and BluePrint Marketing (an affiliate of Ogivly East Africa) where I handled both local and international brands such as Barclays and Coca Cola.


Web presence

Business Address

Waiyaki Way, Nairobi, Kenya

Professional details

Current Position(s)

Digital Manager | Marketing | ESBC
Nairobi, Kenya | 2012 - present

Property and Real Estate

Develop and implement ESBC's digital strategy, develop brand awareness, generate inbound traffic and encourage product adoption.


Previous Position(s)

Team leader and Copywriter | Squad Digital Limited
2011 - 2011

Online Media, Internet and E-Commerce


Digital Strategist, Copywriter | Digital Branding
2010 - 2011

Marketing, Advertising and Public Relations

Brand development using a custom made and well-thought out strategy.


Client Service and Copywriter | Ogilvy & Mather
2009 - 2010

Marketing, Advertising and Public Relations

Educational history

Secondary

Riara Springs Girls High School, Nairobi, Kenya (2003)

Tertiary

Daystar University

2005 - 2009

Communication - Advertising

Achievements

Awards

CADS Awards | 2008

Advertising Campaign winner in the Communication Association of Daystar University Annual Award fete

media exposure

Business Daily | 2012

During my short stint at Creative Edge, I was part of the panel chosen to be interviewed by Business Daily Africa.

Other Achievements

Kenya Tourist Board Social Media Brand ambassador | 2011

I was chosen by KTB to be their social media brand ambassador and spearheaded their local tourism campaign online #TembeaKenya

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