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Sjoerd Kuperus


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Sjoerd Kuperus

Head of Commercial at ALIOS FINANCE

Currently resides in: Nairobi, Kenya

Born in De Bilt Netherlands

Some personal statements:Auto-motivation, calm, flexible, objective, determined, committed, quick learner, results oriented and easy-going personality, critical thinking, written & oral communications, team building & leadership, client, vendor & project relationships

Contact details

M: +254708848317

Business Address

Masaba Road, Nairobi, Kenya

Professional details

Current Position(s)

Head of Commercial | ALIOS FINANCE
2013 - present

Accounting, Banking and Finance

The Alios Finance Group is a specialized asset finance company with offices in 10 countries across Africa. The company provides financing to SMEs from EUR 10,000 up to around EUR 2m and has a net loan portfolio of over EUR 150m. Alios Finance is funded by a number of Development Banks including FMO, IFC, Proparco, BIO and a large number of local banks. The Group’s shareholders include AfricInvest and FMO.

Previous Position(s)

Asset Analyst | De Lage Landen International B.V.
2011 - 2013

Accounting, Banking and Finance

De Lage Landen is a global provider of high-quality asset-based financing products. Headquartered in Eindhoven (the Netherlands), De Lage Landen is 100% owned by Rabobank.

With offices and joint ventures in more than 35 countries worldwide, De Lage Landen specializes in asset financing and vendor finance programs on a worldwide scale. The global offering also includes an array of commercial finance solutions. The company focuses on the following industries: Food & Agriculture, Healthcare, Office Equipment, Technology Finance, Financial Institutions, Transportation and Construction & Industrial. De Lage Landen also offers private-label leasing programs for the Banking industry, and delivers a broad range of financial services to leasing organizations and non-banking financial institutions.

In the Netherlands, De Lage Landen offers a broad range of financing products, both through local Rabobanks and directly to the market. These products include Equipment Leasing, Car and Commercial Vehicle Leasing, ICT Leasing, Consumer Finance and Factoring.

Vendor finance, car leasing, consumer finance, factoring, leasing, asset management

* Asset Analyst (January 2012 - Present)
* Consultant Asset Managment Kenya (June 2012 - March 2013)
* Asset Manager a.i. (Augustus 2011 - December 2011)
* Senior Remarketing Specialist (May 2011 - December 2011)

Responsibilities :
Commercialization of the Remarketing department, and expanding the Remarketing channels within De Lage Landen, building and supporting Vendor relationships, lease aplications and anticipate on expired leases for the Top 100 companies and suppliers in the Netherlands. Asset value line provision, valuations, commercialization of assets, asset (market) analysis, asset risk and residual value risk analysis, setting standards for Financial- and Operational leases

Senior Sales Executive | KPN
2009 - 2010

ICT and Telecommunications

KPN is the leading telecommunications and ICT service provider in The Netherlands, offering wireline and wireless telephony, internet and TV to consumers, end-to-end telecommunications and ICT services to business customers. KPN’s subsidiary Getronics operates a global ICT services company with a market-leading position in the Benelux, offering end-to-end solutions in infrastructure and network-related IT.

Tender team and project management Large accounts for the Total Communications platform of the large accounts. Implementing telecommunication platforms, analyze projects for customers, analyzing positional and asset risk for both customer and KPN. C-Level sales, Cross sell, Retention, consultative selling. Training of the sales team, training of the customer. Product management and engagement.

Region and Customers:
2750 customers; Medium and Large corporate market and Government.
Region South East (Limburg, Brabant, Netherlands), B2B, SME +/Large, (Non) Government Organisations,

Major Account Manager | Veenman
2007 - 2009

Consumer Goods, Fashion and Retail

Veenman is vendor and consultant in the field of printing systems, document management, digital solutions and process optimization. Their approach is based on a thorough knowledge of the market, thorough analysis and a brand independent advice. The company is part of Xerox Corporation.

Consulting on workspace management within companies up to 1.500 workspaces. Implementing document management (software and hardware), Cross sell, Retention and consultative selling. Market analysis for different kind of businesses. Product evaluation and program management.

Region and Customers:
Region Brabant, SME/SMES +, Benelux accounts, (Non) Government Organisations and focus on organizations up to 1.500 workstations

Regional Reseller Manager | CRYPSYS Data Security
2006 - 2007

CRYPSYS Data Security is a specialist in information security. Its portfolio consists of solutions in software, hardware and combinations of those two. The main products CRYPSYS distributes are Sophos (anti virus), Marshal Software (content security for e-mail and web), SecureWave (device and application control), NetScreen (firewall appliance) and TripWire (integrity assessment). The company believes in a total approach of the information security problem, distinguished by three elements: organisation, discipline and products.

Vendor lease and sales for large dealer accounts, organizing Security Events, Supplier negotiations and product training.

Region and Customers:
Region Central-North-East and West Netherlands, SME / LE+ accounts, Belgium accounts, Government.

Senior Sales Advisor | Vodafone Nederland
2002 - 2006

ICT and Telecommunications

Vodafone is one of the largest mobile communications companies in the Netherlands and is part of Vodafone Group, the world's leading communications company in the world with proportional 333 million customers in five continents. The Vodafone Group has holdings in the share capital of mobile operators in 31 countries. In addition, collaborates with Telecom companies in 40 countries.

2003 - Customer Sales Advisor,
2004 - Team coach Consumer Sales (65 Fte), Team coach Enterprise Business (20 Fte)
2005 - 2006 - Senior Sales Advisor Business Enterprise, Benelux Accounts, MKB+/Large, Account manager, Acquisition, Cross-selling, Training

Region and Customers:
2005 – 2006 Senior Sales Advisor Business enterprise, LE + Benelux Accounts, SMB/SME

Senior Security Consultant | Security Concepts
1998 - 2005

Government, Public Administration and Defence

The Holkema group, a trading name of Holkema Holding B.V., founded in 1989.
Founder and namesake of the Holkema Group is Bertus Holkema, a well-known name in the entertainment and media world. Bertus worked for years as production manager and expanded its portfolio of products and services with the following activities:

• Fire Prevention Services
• Security Concepts
• K9 Dog Security
• Personal Security Concepts

Personal Security, Event security, VIP/ Private driver, Security consults Buildings, Security consults events, Risk analysis ICT, Risk analysis Security (personal and events) Risk analysis Companies (Buildings and Internal)

Educational history


Hogeschool NTI

2010 - 2015

Bachelor - Social Works

Hogeschool Zuyd

2001 - 2002

Post HBO - Facility Management

Medisch Centrum Haaglanden St. Antoniushove

Completed 1998

HBO - Inservice-A Nursing



Foundation Africa

Project Volunteer, 2010 - present

Foundation Mukulenzu

Consultant, 2012 - present

Other Activities


Cruiser Weight, 2000 - present


Sailor, 1997 - present


Beginner, 2013 - present

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