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Yuvarajan Subramaniam

Nickname: 'Yuva'

Sr Research Manager at National Research Group

Born in Chennai India

I have been managing projects, designing and implementing Monitoring and Evaluation Systems and conducting project evaluations, market analysis, developing strategy, developing field-research techniques, program/research management, evaluation, qualitative/quantitative research on project planning & designing and & report writing since 1998. With experience on various projects including HIV/AIDS prevention, care and treatment, OVC (Orphans and Vulnerable Children) programmes, child labour mitigation, peer education, MCH (Maternal and Child Health), NNH (Neonatal Health), RH (Reproductive Heath), FP (Family Planning), NSP (Nutrition Sustainability Planning), Vaccines & Immunization, Child Survival, PMTCT (Prevention of Mother-to-Child Transmission) of HIV, TB (Tuberculosis), Malaria, LH (Lung Health), NCD (Non-Communicable Diseases), CLH (Child Lung Health), Tobacco Control, Emerging & Epidemic Diseases, Micro-Enterprise development, Local Stability Initiatives, Good governance and Capacity building programmes, Health Technologies, Marketing & Communication for health focusing on enhancing service delivery, quality of care, improving communication and behavioural outcomes for various donors including USAID, DFID, CDC, EU, CIDA, UKAID, Christian AID, AusAID, SDC, WHO, GTZ, UNFPA and various government and private funders and also having experience of advanced statistics & research methodology, including skills in sampling techniques and methodologies, professional use of computer software for statistical and other relevant applications (such as SPSS, STATA & spreadsheets). Having 5 years’ of experience in rural development on community based enterprise promotion, market-linkages & development, public-private partnership and natural resource management & worked over 5 years on monitoring and evaluation in developing countries & strong background as well as knowledge in program M & E methodologies with demonstrated experience in developing and using M & E tools.

Contact details

O: 919677190289

M: 919443617660

Web presence

Business Address

Mogappair, India

Professional details

Current Position(s)

Senior Research Manager - Client Solutions Department | NATIONAL RESEARCH GROUP
2011 - present

Consulting and Project Management

Responsible for working with other members of the research group in all phases of research projects, project design and analysis and delivering clear insights to drive client strategy, applying strong analytical skills to strategic business issues, verifying the accuracy of data and analysis of results and preparing/presenting constructive reports to senior executive audiences. Working across the organization and having significant interaction with the Project Management team to manage the tactical aspects of the research process and also working closely with the Account Management teams to help identifying new project opportunities within our existing client base.

Working on developing new research tools for brand & advertisement related researches under variable guidance, creating internal database of ad-research, handling & coaching team members-contributed in presenting the new tools to prospective clients, handling client queries and working on client feedback-training of team on various skills like proposal writing, preparing research tools like Questionnaire/Discussion Guide, interviewing, processing/analyzing data and report preparation etc. Editing the in-house research newsletter. Planning and coordinating studies of varied nature including longitudinal surveys, baseline surveys, assessment of strategies and programmes, programme evaluation, evaluation of functioning of delivery systems, situational analysis and involving in preparation of action plans and strategy formulation. Reviewing monthly/quarterly targets/budgets, budgeting research and consultancy assignments as a part of business generation and planning operational budgets.

Previous Position(s)

Research Manager - Research & Metrics Department | Population Services International
2010 - 2011

Social Development and Community Services

Worked with Director - Research and other core technical teams to guide programmatic decisions; led design of appropriate research methodology including sampling approach and tools and techniques for data collection; guided and supervised drafting of research briefs, evaluation and selection of research agencies as appropriate; guided and assisted research agencies in the process of selecting methods, tools and techniques of data collection, training of research and field teams, supervised and monitored field work, analyzed and prepared reports as per the necessary. The major role is to lead research activities for the projects and embed results and evidence-based approach within the programs and the primary audience for this information is PSI’s implementation team at the state and core offices, but the significance of the material extends to senior level partners (donor, government, NGOs) outside of the organization.

Worked as a team member in Research and Metrics division for collecting, analyzing, interpreting and presenting actionable information for a variety of PSI projects; including on maternal and child health, family health, TB, HIV/AIDS, STIs, and malaria programmes in India. Provided close monitoring of on-going research projects (including supervision of agencies and field research staff), to ensure that protocols are rigorously followed; undertaken, guided and supervised the entire analysis of all quantitative and qualitative studies to ensure creation of various output tables like segmentation, monitoring, evaluation and product/services delivery information tables including oversight of quantitative data analysis, including complex multivariable analysis, using analysis tools like SPSS and STATA.

Research, M & E Specialist | HLL LIFECARE LIMITED
2007 - 2010

Worked with program teams in HLL/India to develop strong marketing strategies for all products with a focus on sales targets, distribution channels, improved efficiency and measurable health impact and also liaised closely with Research to ensure a solid evidence-base for all marketing/communication strategies. Intensively worked with Communication & Marketing department in capacity building and monitoring of the quality of execution of the marketing strategies by HLL/India and ensured the achievement of sales targets and the efficiency of the distribution network in India. Provided technical assistance when required to develop and managed program budgets from multiple donors. Coordinated and reviewed donor reports, including financial and other reports as required by donors and HLL/India and also documented lessons learned on effectiveness in marketing. Assisted the management team in establishing the monitor and evaluation framework and system to ensure effective implementation of National Strategic Plan and key program initiatives such as the NACO Fund; Produced monthly, quarterly and annual Monitoring and Evaluation reports on agrees Nation Indicators which guides decision making and program implantation; worked with partners to ensure the collection of relevant and appropriate data for an effective M & E system which was utilized in the monitoring of strengths, weaknesses and gaps in existing programs and services.

Led the research and analysis of HIV/AIDS, Condom Social Marketing and MNCH service delivery problems and priorities. Led the design and oversight of action research related to innovative HIV/AIDS, Condom Social Marketing and MNCH solutions.

Senior Research Consultant - Health, Research and Strategy Division | MART Rural
2000 - 2007

Consulting and Project Management

Planned, developed, coordinated & participated in various marketing research activities to identify customer preferences & attitudes and to enhance products & services. Conducted market research to determine customer needs & impressions of department goods and services; designed survey instruments & coordinated the collection of data; compiled information, analyzed results & prepared reports setting forth customer attitudes & trends & appropriate marketing recommendations & conclusions.

Involved in formulation of research proposals, designing methodology & questionnaires, conducting secondary research, designing mathematical model for data analysis and also co-ordination of all India field research staff and data entry staff, data analysis and interpretation, report writing and presentation to the client. Developed implementation strategy, consulted focused on business development services in the NGO sector with assessments, developed marketing plans & strategies; formulated long range plans for marketing activities; created strategies for the introduction of new goods and services & the expansion of existing services; participated in overall strategic planning & management activities.

Oversaw data analysis and report preparation for MART Centre projects (Most of the datasets are large data sets obtained from field surveys), prepared dummy tables, based on the project design, for data presentation, performed on data check and obtaining clean data from data entry, analyzed findings from the data collected, presented findings and prepared reports for diverse stakeholders based on the same and also building capacity of individuals and institutions to conduct activities, by overseeing and participating in the design and implementation of training modules and workshops.

Research Associate - Social Research / FMCG & B2B | TNS Research International
1998 - 2000

Consulting and Project Management

Worked as a research associate for various projects on health and education on behalf of TNS India. Major duties include research design, questionnaire development, training of research investigators, quality check of date, monitoring of fieldwork, analysis design, analysis of data & report writing. Also responsible for working with other members of the research group in all phases of research projects, project design and analysis & delivering clear insights to drive client strategy.

Applied analytical skills to strategic business issues, verified the accuracy of data and analyzed results and prepared/presented consultative reports to senior executive audiences. Coordinated with GBS/Field Teams/Data personnel and ensured the correct & meaningful data is gathered with the pre-defined protocols. Managed and delivered local and foreign CMK projects for P&G within the given timelines. And also delivered strategic & non-strategic presentations to various clients. Conducted several research studies to understand the consumer and trade via implementation of quantitative research i.e. Brand Tracking (Dynamic Tracking), Ad Test (Link/Preview) & Ad-hoc studies and provided client servicing functions which include interacting with client brand teams, ad agencies, internal teams and suppliers and maintain good relationships.

Handled several key-clients’ accounts in FMCG, Consumer Durables, and Foods & Beverages and Telecom industry. Directly involved in various primary and secondary research studies and analyzed consumer behavior based on the geographic and assisted in in-house data and information management.

Educational history


C. Abdul Hakeem College of Engineering & Technology, affiliated by Anna University

1998 - 2000

Master of Business Administration (M.B.A.) - Marketing and Finance

NIIT Limited.

1998 - 1999

Honours Diploma in Network-Centered Computing - Computer Science

The New College, affiliated by University of Madras

1995 - 1998

Bachelor of Science (BSc) - Chemistry

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